TREAD Map Marketing Tool Kit
You can always just download all of our marteking materials from our Google Drive folder if that is easier for you.
STEP 1: Download QR codes to print out and display in your area:
STEP 2: Download posters to print out and display in your area:
STEP 3: Download graphics to use for your social media posts:
Step 4: Copy and paste our social media copy into a document and save to your computer.
Step 5: Copy and paste our talking points into a document and save on your computer. Talking points are here to help you explain TREAD Map to your constituents/peers/colleagues/etc.
Save and print these QR codes to display for the public:
1 Page, single QR Code sized for as large as 11x17 print. Size down as needed.
1 Page, 4 QR Codes sized for as large as 11x17 print. Size down as needed. This image is meant to printed and cut into quarters.
Simply right click and save image as to download the image to your computer.
STEP 1:
STEP 2:
1. Don’t get stuck without a backup plan this winter. Download TREAD Map to discover new adventures, learn about conditions, and contribute to the outdoor recreation community. The app allows you to:
Search for nearby trails and outdoor experiences
Discover alternatives to crowded areas
Filter by activity and interest, such as snowshoeing, family- or pet-friendly options
Get current alerts about trail impediments, closures, or limited parking
Stay up to date with events, expert recommendations, and outdoor recreation supporters
2. Download TREAD Map and discover alternatives to crowded areas. As you explore this winter, make the app part of your plan to travel responsibly in the State of Washington. Download TREAD Map in the App Store or Google Play Store today!
3. Love sharing your outdoor adventures and want to take it to the next level? Download TREAD Map to share trail conditions, notable usage experiences, photos, and more!
4. Interested in trying a new type of adventure? Download TREAD Map and filter trails according to activity, read trip reports, and see locally informed alerts and announcements. Gain knowledge for your next outing and ensure you are recreating responsibly.
5. Want to get outside but not sure where to go? Download TREAD Map to check out Explore posts made by local experts. Go where the locals go!
6. Tired of jumping between apps, Facebook groups, and websites to plan for your trip? Download TREAD Map to condense all your planning into one place. TREAD Map is informed by land managers, destination marketing organizations, outdoor recreation groups, and local experts making it the premier destination to prepare for any outdoor outing
7. TREAD Map is a smart phone app that connects all outdoor enthusiasts through real-time interaction between land managers, user groups, and local businesses. It is free to all users and always will be, thanks to ongoing support from the State of Washington Tourism. This community-powered platform equips users to recreate respectfully - and spend their dollars on main street - through locally informed messaging and destination management. At its core, TREAD Map is a service that strengthens communities and generates more possibilities for sustainable recreation and economic development. It is the only app in circulation with a triple bottom line approach of people, planet, and profits returned to the community.
Save, print, and display this poster in your area:
This poster is sized for 8x11 or 11x17 print size. There are 3 options with different images in the upper third of the poster. Text is the same.
Simply right click and save image as to download the images to your computer.
STEP 3:
STEP 4:
What is TREAD Map?
TREAD Map is a smart phone app that connects all outdoor enthusiasts through real-time interaction between land managers, user groups, and local businesses. It is free to all users and always will be, thanks to ongoing support from the State of Washington Tourism. This community-powered platform equips users to recreate respectfully - and spend their dollars on main street - through locally informed messaging and destination management. At its core, TREAD Map is a service that strengthens communities and generates more possibilities for sustainable recreation and economic development. It is the only app in circulation with a triple bottom line approach of people, planet, and profits returned to the community.
What makes TREAD Map different from other trail apps?
The app is entirely free
TREAD Map supports all forms of outdoor recreation: motorsports, horseback riding, hiking, water sports, biking and more
Instead of promoting the same popular trails over and over, and potentially contributing to problems caused by overcrowding, the app helps inform recreationists of over-loved areas and suggests appropriate alternatives. Local experts, non-profit groups, and land managers work with TREAD Map to identify overcrowded areas and the nearby adventures that would be a great backup plan
TREAD Map invites and trains experts and land managers to help improve the map data, communicate directly with app users, and help create a dynamic multimedia source for all outdoor recreation updates in the State of Washington
TREAD Map created a trail and trailhead sponsorship platform that helps groups donate money directly to trail improvement projects around the state
It doesn’t look like there is complete information for every trail and trailhead in the app, why?
The more partners and app users who contribute to the app, the stronger the app becomes as a resource for visitors and locals recreating in Washington’s outdoors. Think of TREAD Map as an ongoing project rather than a static resource. The goal of TREAD Map is to continually improve the information displayed for every location in the app. Land managers and experts own the map data and they can contribute and edit information in order to keep it relevant and current. The State of Washington has an extensive system of trails, waterways, and other outdoor recreation areas. It will be a continual community effort to make sure the map data is entirely accurate and up-to-date.
Use these talking points to answer questions about the app and spread the word:
STEP 5: